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FOR IMMEDIATE RELEASE
GLOBAL VR TEAMS WITH EA TO PUT NASCAR AT THE STARTING LINE
Premier manufacturer of video entertainment for the coin-op industry signs exclusive license for marquee racing title
SAN JOSE, Calif., March 14, 2006 - GLOBAL VRŽ, one of the world's leading manufacturers of coin-operated video games today announced that it has signed an exclusive agreement with Electronic Arts to develop and manufacture a coin-operated video game based on EA's popular NASCARŽ racing game.
The coin-operated video game industry has seen several successful driving games over the years but only now will players be able to enjoy the true NASCAR experience. With the new NASCAR game, players will select from today's most popular drivers, including Jeff Gordon and Jimmie Johnson, drive in official cars and select tracks such as Indianapolis Motor Speedway, and Daytona. Perhaps the most important new element will be the use of cutting edge technology in the game's development. State-of-the-art graphics, AI and physics engines promise to deliver a racing experience that could only be replicated in the cockpit of an official NASCAR vehicle.
"As a multi-platinum hit on the home consoles, this franchise has tremendous significance for EA and now for GLOBAL VR," commented Jim DeRose, GLOBAL VR Chairman and CEO. "We have assembled a team of developers who are avid gamers as well as NASCAR fanatics and we plan to deliver a ground breaking racing experience for fans of racing and driving games."
"We believe the coin-op NASCAR game will deliver a unique gaming experience and will bring the excitement of NASCAR gaming to a whole new audience," said Jon Dean, EA's NASCAR Executive Producer,
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans who purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
No further game details have yet been released. For more information on GLOBAL VR and products please visit www.globalvr.com.
About GLOBAL VR - Founded in 1998 and headquartered in San Jose, California, GLOBAL VRŽ is the world's leading manufacturer of coin-operated video games based on home gaming technology. GLOBAL VRŽ is leveraging massive investment in development of home games and triggering a renaissance in the out-of-home video game industry. GLOBAL VRŽ has development agreements with the world's leading game publishers Electronic Arts (NASDAQ:ERTS), Atari (NASDAQ:ATAR) that provide exclusive rights to create coin-op versions of popular home games such as EA SPORTS PGA TOURŽ GOLF, NEED FOR SPEED, Beach Head and Operation Blockade. More information on GLOBAL VR can be found at www.globalvr.com.
About UltraCade Technologies - Headquartered in San Jose, California, UltraCade Technologies, ranked number forty-eight in Entrepreneur's 2005 Hot 100 list, is the world's leading manufacturer of classic multi-game video machines for both the coin-op and consumer markets. With an ever-expanding library of licensed classic arcade titles, UltraCade continues to lead the retro-gaming movement. UltraCade designs and develops hardware and software technology that is licensed and used by a majority of leading-edge companies in the coin-op industry. More information about UltraCade Technologies and its products can be found on the company's website at www.ultracade.com.
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