Back to News Releases


GLOBAL VR and Brady Strengthen Distribution Relationship

SAN JOSE, Calif., June 14, 2005 - GLOBAL VRŽ and Brady Distributing Company today jointly announced that an agreement has been reached which will serve the immediate and long-term objectives of both companies as it relates to the sale and service of the entire GLOBAL VR product line in Florida. Brady Distributing Company will take on the role of GLOBAL VR's key distributor in the territory thereby providing operators the quality attention, service and support they deserve. When asked for comment, James Harris, GLOBAL VR's Senior Vice-President of Sales and Service commented, "It's an honor to be represented by such a talented and committed team. Brady Distributing Company understands that representing GLOBAL VR products means they represent the best products the industry has to offer." He went on to state, "The Brady team knows that success is based on the quality and the earnings of the equipment their customers own. This new agreement will allow Brady's sales department to focus on those products they know will bring their customers the best return on investment." Mr. Jon P. Brady, Chairman, President, and CEO of Brady Distributing Company stated, "We are extremely pleased to expand our relationship with a fine business partner like GLOBAL VR. It's amazing what they've accomplished in such a short time in our industry. GLOBAL VR has proven to us they are committed to this industry and we feel confident they will continue to serve it well in the future. We are proud of our affiliation with GLOBAL VR." "As it specifically relates to EA SPORTS™ PGA TOURŽ Golf: Challenge Edition, we have heard from many of our operators that they are excited about this product as it allows them to keep most of the cash box earnings," Mr. Jon W. Brady, Brady's Vice President of Sales, confirmed. "When compared to the competition, the new Challenge Edition product is an obvious choice. Brady is enthusiastic to sell a product that is designed for operators as well as players!" Customers wanting more information on GLOBAL VR products should contact Brady Distributing Company in the Southeast at 704.357.6284 or GLOBAL VR Sales at 408.597.3400 or Please visit the GLOBAL VR website at .

For further information please contact:

Barb Roy
Phone: (408) 597-3400 ext: 2409
Fax: (408) 597-3431


Founded in 1998 and headquartered in San Jose, California, GLOBAL VRŽ is the world's leading manufacturer of coin-operated video games based on home gaming technology. With an exploding home gaming market, GLOBAL VRŽ is leveraging massive investment in development of home games and triggering a renaissance in the out-of-home video game industry. GLOBAL VRŽ has development agreements with the world's leading game publishers Electronic Arts Inc. (NASDAQ:ERTS), Activision (NASDAQ:ATVI) and Atari (NASDAQ:ATAR) that provide exclusive rights to create coin-op versions of popular home games such as EA SPORTS™ PGA TOURŽ Golf, EA GAMES™ Need for Speed™, Beach Head and Operation Blockade.

Back to News Releases