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FOR IMMEDIATE RELEASE

EA SPORTS Madden NFL Football Goes to the Big Game

SAN JOSE, Calif., January 31, 2005 — San Jose-based video game manufacturer, GLOBAL VR® is honored and privileged to be included among the pre and post game festivities at this year's

big game in Jacksonville, Florida. The company's newly released, four-player, coin-op videogame, EA SPORTS™ Madden NFL™ Football, will be featured directly adjacent to the Alltel Stadium in the official Corporate Hospitality Village at the NFL Stadium Club.

Often referenced as the biggest sports party of the year, the doors to the Stadium Club's $725/ticket event open three hours pre-game and, the action continues two hours post-game. Television monitors broadcast all six games, stations offer specialty food and beverages, and, this year, there's live, pre-game musical entertainment by Hollywood well known, Dennis Quaid & the Sharks.

Who attends at the NFL Stadium Club? Since it is the site of the official pre-game and post game party, all corporate sponsors are present as well as NFL dignitaries and Hall of Famers. Six EA SPORTS™ Madden NFL™ Football games will be available on free play for the duration.

An EA SPORTS™ Madden NFL™ Football coin-op videogame will also be autographed by players at this year's annual Madden Bowl™ to be auctioned off for charity at a later date. Visit http://www.easports.com/events/maddenbowl2005/home.jsp for more details.

For further information please contact:

Barb Roy
Phone: (408) 597-3400 ext: 2409
Fax: (408) 597-3431
Email: broy@globalvr.com

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Founded in 1998 and headquartered in San Jose, California, GLOBAL VRŽ is the world's leading manufacturer of coin-operated video games based on home gaming technology. With an exploding home gaming market, GLOBAL VRŽ is leveraging massive investment in development of home games and triggering a renaissance in the out-of-home video game industry. GLOBAL VRŽ has development agreements with the world's leading game publishers Electronic Arts (NASDAQ:ERTS), Activision (NASDAQ:ATVI) and Atari (NASDAQ:ATAR) that provide exclusive rights to create coin-op versions of popular home games such as EA SPORTS™ PGA TOURŽ GOLF, NEED FOR SPEED™, Beach Head and Operation Blockade. All other names and trademarks are property of their respective owner(s).

Electronic Arts, EA, EA GAMES, EA SPORTS, John Madden Football, Madden Bowl and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC.

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